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Thursday, September 3, 2009

Experience Enrichment - WHISK


Mood Board:


Poster:
My design is a squid-inspired whisk. I got my idea while I was thinking why whisks all look the same, and what if children use it (children who enjoys coooking, baking, etc.) Wouldn't it be more fun if it's more colourful? different, playful shape? Target market is children, mainly ages 8-13. Although, older young-at-heart people would also be interested in it. The value I wanted to imply was FUN, which is represented by the shape and colour. Striking colours are used so that it's appealing and inviting to children. The colours also generate happiness which in turn brings about creativity.

The whisk also has a new function added to it; it can hold water inside the handle and water will come out from holes on the tentacles. Open the top part of the handle (like opening a bottle) to fill water in, and twist the bottom part of the handle to let water flow out from the tentacles.

The real product will be made of silicone (handle) and strong plastic (tentacles). Also, it will be available in a variety of colours. There are no sharp corners for safety.


Physio-pleasure:
  • different shape from other whisks, new feel to the touch of a whisk
  • comfortable, good grip

Socio-pleasure:
  • social identity (children, young-at-heart people)
  • talking point because the product is unique and quirky


Psycho-pleasure:
  • fun to use, so, fun in the whole process (cooking/baking) too.
  • interesting new feature/function

Ideo-pleasure:
  • fun and refreshing view for people in the kitchen as they don't see colorful whisks very often
  • the squid shape can be used to introduce children to animals


*( Thank you to the little girl for being my model, and the parents for the permission (: )


Peer comments:

7 comments:

Jonathan Biet said...

The whisk is a really fun design that one can with out a doubt see in the kitchen of families with young kids. The silicone would feel great in ones hand and is probably something kids would see as more of a toy than a "tool" for cooking.
The handle looks like it may not be the most comfortable thing to hold as the hard edge on the body could be interfering with ones grip. Otherwise a great product that would hopefully get more kids in the kitchen.

brett rushbrook said...

The design is really confusing. As to the functionality, i am confused as to how the whisk could be cleaned? The tones and finish give a very fun feeling though, and fit very well into a family kitchen.

dani said...

I agree, the handle doesn't seem to be comfortable to hold, maybe making it more suited for a child's hand would be a small improvement. I think you have achieved the fun, playful attributes you were after which will engage children while helping in the kitchen.

menglei.cl.zhang said...

i could not agree more that this is a realy fun design.And safty , the most important element of the tools for kids ,you did a pretty nice job on it.is it better if using different materials to make the kids hold it easilier?

Lufei(vivian) Shao said...

Absolutely!! This is absolutely a FUN design. This is colourful and look fun. The children seeing it will just want to grip it and start to play with this. But one thing is that the whisk could be hard to clean as one will have to separate them off by pulling them apart to clean them and this could torn the product and make the life of this product life short.

Cori (yushin) Eom said...

I think it is a such a cute design. It is creative that you used squid shape for the whisker. The choice of the colour is great as well and it will grab the attention of both children and adult from the shelve.
I wonder, when you are using a whisk, isn't it normally for thick liquid? I think it will be difficul to soak the liquid and also clean the whisker.

Rob Cervetto said...

This is a cool idea, love the colours and it is a very cute design based on the squid. However cleaning this might prove to be hard, and maybe a better justification of the materials is needed.

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