Yves Behar: Designing Objects that Tell Stories

http://www.ted.com/talks/yves_behar_on_designing_objects_that_tell_stories.html

What Behar focused on was values - creating and keeping in mind values in work that we do, so that we can change the world, eventually. He designs things that are not only attractive or functional, but both, and he wants to satisfy the human needs and create a difference, which can be seen from the works that he's done.

"... advertising is the price companies pay for being un-original"

This statement is absolutely true. No one really thinks about why advertisements all contains the same content, and talk about the same thing. So then, keeping this in mind, Behar went to start his own company, and work not just on the skin, but on the inside, outside; the whole thing - human experience. I think all designers should have a mind-set like this, and if they do, there will be no such thing as useless design, which will help the world be a better place.