David Kelley: Human Centered Design

http://www.ted.com/talks/lang/eng/david_kelley_on_human_centered_design.html

In the video Kelley talked about human centered design - design which takes into consideration human's behaviours and personalities. Therefore, design now has a broader definition which includes the environment and services in it.

He introduced a few designs that I've never seen and heard before, but the most interesting one was the high-tech Prada shop in New York. Careful thoughts of how to serve customers better was really evident in the design. Other examples - the Science Museum in London with its interactive walls, defibrillator, cubicle, e-magazine, Spyfish and the water recycling system, are all human-centered designs, which some of it we may have heard of, but may not have realized that it's made for the consumer to be closer to design, and that consumers are invited to relate with it.

This video is very important to designers, especially industrial designers, as it shows how advanced technology has become and how design is following the trend by incorporating technology into design. Also, it reminds industrial designers that they need to design products that are useful and accessible (reasonably priced) to the society, which makes lives easier.