http://www.ted.com/talks/lang/eng/don_norman_on_design_and_emotion.html
Sometimes people buy things out of their necessities. The reason for this is because a certain emotion/feeling is generated when he/she sees it and they would like to feel it again. It's different for everyone.
Don Norman explains that when we are happy, new ideas come out, we think out of the box. However, under pressure, the brain defocuses, therefore we can't really think of anything creative. He also talks about the 3 levels of brain processing - visceral (e.g. typefont, colour), behavioural (e.g. usability, understanding, feel, heft) and reflective. Furthermore, he said that emotion communicates and interprets the world. That is what I feel the most important thing in this video.
I think everything that a person buys reflects what kind of person he is, and from the objects, he would like to show his emotions. Everyone's thinking is different, that's why there are so many things in the world. That is also, I think, the reason behind 'no design is bad'.
0 comments:
Post a Comment