Ross Lovegrove: Organic Designs

http://www.ted.com/talks/lang/eng/ross_lovegrove_shares_organic_designs.html

To be honest, this is one of the few inspirational talks I've heard. It is an emotional talk, and to me it seems like he's not having an easy time talking about it because it's a hard thing to explain why he is so into nature's organic design and his passion, although he enjoyed it. It's also very unbelievably incredible how he sticks to his philosophy of nature, no matter what people think. He doesn't care about standards, he just wants to take those "inspired-by-nature dreams" home. He's trying his best and reaching for his dreams.

His concept of DNA (Design/Nature/Art) is the thing that conditions his life, and based on this, he designs. His design of the Ty Nant water bottle looks different from the others, and its form touches people's soul and emotion just like what he said at the start of the talk about what he wants to talk about. However, I personally think that what makes that bottle special is the fact that it fits every hand (and he said that every bottle is different) with its unique form. Another very interesting design is the future car - no engine, everything's holistically integrated, less material, sustainable, aesthetically pleasing and useful both as a car and a street lamp. A very unique and thoughtful design.

In short, Ross Lovegrove aims for a fat-free, healthy and efficient products - using less materials and different and more unique forms. He believes that the most beautiful forms are found in nature, and only nature, and so he tries to learn and apply it to his designs.