Poster:
My design is a squid-inspired whisk. I got my idea while I was thinking why whisks all look the same, and what if children use it (children who enjoys coooking, baking, etc.) Wouldn't it be more fun if it's more colourful? different, playful shape? Target market is children, mainly ages 8-13. Although, older young-at-heart people would also be interested in it. The value I wanted to imply was FUN, which is represented by the shape and colour. Striking colours are used so that it's appealing and inviting to children. The colours also generate happiness which in turn brings about creativity.
The whisk also has a new function added to it; it can hold water inside the handle and water will come out from holes on the tentacles. Open the top part of the handle (like opening a bottle) to fill water in, and twist the bottom part of the handle to let water flow out from the tentacles.
The real product will be made of silicone (handle) and strong plastic (tentacles). Also, it will be available in a variety of colours. There are no sharp corners for safety.
Physio-pleasure:
- different shape from other whisks, new feel to the touch of a whisk
- comfortable, good grip
Socio-pleasure:
- social identity (children, young-at-heart people)
- talking point because the product is unique and quirky
Psycho-pleasure:
- fun to use, so, fun in the whole process (cooking/baking) too.
- interesting new feature/function
Ideo-pleasure:
- fun and refreshing view for people in the kitchen as they don't see colorful whisks very often
- the squid shape can be used to introduce children to animals
*( Thank you to the little girl for being my model, and the parents for the permission (: )
Peer comments:
